Welcome to
"It Doesn't Have to Be Hard"
We’re Evolving!
What started as Soft Cock Week—
a bold, in-your-face way to spark education and conversation—
is now ItDoesntHaveToBeHard.org.
This new name reflects not just our core message about men’s sexual health but also our bigger truth:
When it comes to Pleasure, Connection, and Well-Being, it doesn’t have to be hard to talk about and find helpful, actionable resources.
What Else Is Changing…
Instead of an annual “one-week stand”, we’re taking this relationship to a new level and offering monthly virtual gatherings and workshops-—more ways to engage, share, and connect.
A revamped podcast, we’ll be releasing twice a month with lived experiences, expert insights, and real talk about what matters.
Our online home is re-vamping. We’re streamlining what’s here and making finding helpful information easier
A new friend for our Relaxed Rooster logo- meet the SQUID!
How You Can Get Involved
🚀 Help Us Build Something Bigger! Another big change—we’re becoming a 501(c)(3) nonprofit! We’re looking for volunteer board members and anyone with ideas and organizational skills who wants to help us grow this mission.
📅 Join Our Monthly Events! Come connect, learn, and be part of an open, supportive community.
🔵 Follow Us! Find us at @ItDoesntHave2BHard on BlueSky for updates and conversations.
🎙️ Be a Podcast Guest! If you have a story to share or questions to explore, reach out at ItDoesntHave2b@proton.me we’d love to hear from you!
📢 Spread the Word! Know someone who would benefit from our work? Let your friends, partners and health care providers know about us and invite them to our events.
If you’ve been with us from the start, thank you.
If you’re new, welcome.
Together we will help each other to remember and rejoice that when it comes to a life well-lived & well-loved
it doesn’t have to be hard!